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1. |  | Title: Consumer Behavior by Wayne D. Hoyer, Deborah J. MacInnis ISBN: 0618264825 Publisher: Houghton Mifflin Co Pub. Date: 02 December, 2003 List Price: $124.36 Amazon.com Price: $124.36 |
| 2. |  | Title: Enhancing the Managerial Relevance of Information-Processing Theory in an Advertising Context (Working Paper, Report No 90-104) by Deborah J. MacInnis, Bernard J. Jaworski ISBN: 9992800909 Publisher: Marketing Science Institute Pub. Date: June, 1990 List Price: $16.00 Amazon.com Price: $16.00 |
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