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1. |  | Title: Consumer behavior by Wayne D Hoyer ISBN: 0395843855 Publisher: Houghton Mifflin Pub. Date: 1997 |
| 2. |  | Title: The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines by Jacob Jacoby, Wayne D. Hoyer ISBN: 0805800875 Publisher: Lea Pub. Date: 01 October, 1987 List Price: $59.95 Amazon.com Price: $59.95 |
| 3. |  | Title: The Role of Affect in Consumer Behavior: Emerging Theories and Applications by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson ISBN: 0669128740 Publisher: Simon & Schuster Pub. Date: 01 April, 1986 List Price: $35.00 Amazon.com Price: $35.00 |
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