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1. |  | Title: The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage by David R. Yale, Andrew J. Carothers ISBN: 0844232424 Publisher: McGraw-Hill Trade Pub. Date: 04 May, 2001 List Price: $22.95 Amazon.com Price: $16.07 |
| 2. |  | Title: Publicity & Media Relations Checklists by David R. Yale ISBN: 0844232181 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1995 List Price: $22.95 Amazon.com Price: $16.07 |
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