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Title: Publicity & Media Relations Checklists by David R. Yale ISBN: 0-8442-3218-1 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1995 Format: Paperback Volumes: 1 List Price(USD): $22.95 |
Average Customer Rating: 2.75 (4 reviews)
Rating: 1
Summary: Not for beginners
Comment: I did not find this book to be a good choice for the novice. I would recommend this to someone in the sales area of public relations but not the education area. Also, I think the checklists were quite long--too long for someone who is looking more for tips. Other books that exist that are more educational and beneficial to the novice.
Rating: 4
Summary: Wesley A. Schwalje's Reviews
Comment: I would tend to agree with the other reviewers on this one. I purchased this title to read on a flight to Istanbul, but I put it down after the first chapter. The e-mail release is a double edged sword I must say though. I have to secure my number one ranking on Google!
Rating: 2
Summary: Not a winner
Comment: Unless you are running your own business and have absolutely no PR experience, this book is not for you. I found it very basic and a bit outdated. No reference to online PR at all -- or even email releases! Save your money.
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Title: Public Relations Kit for Dummies by Eric Yaverbaum, Robert Bly ISBN: 0764552775 Publisher: For Dummies Pub. Date: 20 December, 2000 List Price(USD): $29.99 |
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Title: The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood ISBN: 0786311312 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 List Price(USD): $50.00 |
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Title: The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage by David R. Yale, Andrew J. Carothers ISBN: 0844232424 Publisher: McGraw-Hill Trade Pub. Date: 04 May, 2001 List Price(USD): $22.95 |
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Title: The Public Relations Writer's Handbook by Merry Aronson, Don Spetner ISBN: 0787945706 Publisher: Jossey-Bass Pub. Date: 24 June, 1998 List Price(USD): $32.95 |
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Title: Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris ISBN: 0844234125 Publisher: McGraw-Hill Trade Pub. Date: 11 December, 1999 List Price(USD): $17.95 |
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