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Cover ImageTitle: A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury, Stephen Fenichel, Stephen Fenichell
ISBN: 0142001902
Publisher: Penguin USA (Paper)
Pub. Date: 25 February, 2003
List Price: $15.00
Amazon.com Price: $10.50
2.
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Cover ImageTitle: A New Brand World: Ten Principles for Achieving Brand Leadership in the 21St-Century Marketplace
by Scott Bedbury
ISBN: 0316084638
Publisher: Little Brown & Company
Pub. Date: October, 2000
3.
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Cover ImageTitle: A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury, Stephen Fenichell
ISBN: 0670030767
Publisher: Viking Press
Pub. Date: 28 February, 2002
List Price: $24.95
Amazon.com Price: $17.47

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