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1. |  | Title: Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner, Valerie Zeithaml ISBN: 0072312211 Publisher: McGraw-Hill/Irwin Pub. Date: 11 November, 1999 List Price: $119.30 Amazon.com Price: $119.30 |
| 2. |  | Title: Designing a Winning Service Strategy: 7th Annual Service Marketing Conference Proceedings (Proceedings Series) by Mary Jo Bitner, Lawrence A. Crosby ISBN: 0877571953 Publisher: Amer Marketing Assn Pub. Date: September, 1989 List Price: $27.00 Amazon.com Price: $27.00 |
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