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Cover ImageTitle: Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
by Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche
ISBN: 0072472952
Publisher: McGraw-Hill College
Pub. Date: 15 April, 2001
List Price: $115.05
Amazon.com Price: $115.05
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Cover ImageTitle: Marketing Strategy: A Decision-Focused Approach
by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche
ISBN: 0072553936
Publisher: McGraw-Hill/Irwin
Pub. Date: 04 April, 2002
List Price: $99.05
Amazon.com Price: $99.05
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Cover ImageTitle: How Fast Can Your Company Afford to Grow?
by Neil C. Churchill, John W. Mullins
ISBN: B00005RZBK
Publisher: Harvard Business School Press
Pub. Date: 24 April, 2004
List Price: $6.00
Amazon.com Price: $6.00

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