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Cover ImageTitle: Marketing Corporate Image: The Company As Your Number One Product
by James R. Gregory, Jack G. Wiechmann
ISBN: 0844233072
Publisher: McGraw-Hill/Contemporary Books
Pub. Date: January, 1999
List Price: $29.95
Amazon.com Price: $20.97
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Cover ImageTitle: Branding Across Borders: A Guide to Global Brand Marketing
by James R. Gregory, Jack G. Wiechmann
ISBN: 0658009451
Publisher: McGraw-Hill Trade
Pub. Date: 09 November, 2001
List Price: $34.95
Amazon.com Price: $24.47
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Cover ImageTitle: Leveraging the Corporate Brand
by James R. Gregory, Jack G. Wiechmann
ISBN: 0844234443
Publisher: McGraw-Hill/Contemporary Books
Pub. Date: July, 1997
List Price: $44.95
Amazon.com Price: $31.47
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Cover ImageTitle: Ntc's Dictionary of Advertising
by Jack Wiecchmann, Jack G. Wiechmann
ISBN: 0844234877
Publisher: McGraw-Hill/Contemporary Books
Pub. Date: August, 1994
List Price: $19.95
Amazon.com Price: $19.95

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