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1. |  | Title: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series) by Helen E. Katz, Helen Katz ISBN: 0805842683 Publisher: Lea Pub. Date: 01 May, 2003 List Price: $24.50 Amazon.com Price: $24.50 |
| 2. |  | Title: Advertising Principles: Choice, Challenge, Change by Bruce G. Vanden Bergh, Helen Katz, Helen E. Katz ISBN: 0844229903 Publisher: McGraw-Hill College Pub. Date: 01 January, 1998 List Price: $119.30 Amazon.com Price: $119.30 |
| 3. |  | Title: Strategic Media Planning by Kent Lancaster, Helen E. Katz ISBN: 0844234753 Publisher: NTC Business Books Pub. Date: 01 December, 1988 List Price: $39.95 Amazon.com Price: $39.95 |
| 4. |  | Title: The Media Handbook/a Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting by Helen E. Katz ISBN: 0844235164 Publisher: NTC Business Books Pub. Date: 01 March, 1995 List Price: $47.95 Amazon.com Price: $47.95 |
| 5. |  | Title: Strategic Media Planning: A Complete Text With Integrated Software by Kent M. Lancaster, Helen E. Katz ISBN: 0844235377 Publisher: McGraw-Hill Pub. Date: 01 May, 1999 List Price: $79.95 Amazon.com Price: $79.95 |
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