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1. |  | Title: Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market by Brad Vanauken ISBN: 0814406815 Publisher: AMACOM Pub. Date: 07 July, 2003 List Price: $24.95 Amazon.com Price: $16.97 |
| 2. |  | Title: The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands by Brad VanAuken ISBN: 0749436999 Publisher: Kogan Page Pub. Date: 28 June, 2002 |
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