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1. |  | Title: Scaling Procedures: Issues and Applications by Richard G. Netemeyer, William O. Bearden, Subhash Sharma ISBN: 0761920277 Publisher: Sage Publications Pub. Date: 12 March, 2003 List Price: $32.95 Amazon.com Price: $32.95 |
| 2. |  | Title: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research by William O. Bearden, Richard G. Netemeyer ISBN: 076191000X Publisher: Sage Publications Pub. Date: 12 November, 1999 List Price: $105.00 Amazon.com Price: $105.00 |
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