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11. |  | Title: Relationship Marketing: Own the Market Through Strategic Customer Relationships by Regis McKenna ISBN: 0712655638 Publisher: Century Hutchinson Pub. Date: September, 1992 List Price: $55.00 Amazon.com Price: $55.00 |
| 12. |  | Title: The Regis Touch: New Marketing Strategies for Uncertain Times by Regis McKenna, Ned Williams ISBN: 0201139642 Publisher: Perseus Publishing Pub. Date: October, 1986 List Price: $10.90 Amazon.com Price: $10.90 |
| 13. |  | Title: Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore, Regis McKenna ISBN: 1841120634 Publisher: John Wiley and Sons Ltd Pub. Date: 10 July, 1999 |
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