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1. |  | Title: Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) by Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert ISBN: 079237813X Publisher: Kluwer Academic Publishers Pub. Date: 01 February, 2000 List Price: $59.95 Amazon.com Price: $59.95 |
| 2. |  | Title: Building Implementable Marketing Models by Philippe Naert, Peter Leeflang ISBN: 9020704362 Publisher: Prometheus Books Pub. Date: November, 1978 List Price: $37.50 Amazon.com Price: $37.50 |
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