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1. |  | Title: Ratings Analysis: The Theory and Practice of Audience Research (Lea's Communication Series) by James G. Webster, Patricia Phalen, Lawrence W. Lichty ISBN: 0805830987 Publisher: Lea Pub. Date: 01 February, 2000 List Price: $59.95 Amazon.com Price: $59.95 |
| 2. |  | Title: The Mass Audience: Rediscovering the Dominant Mode (Communication Series) by James G. Webster, Patricia F. Phalen ISBN: 0805823050 Publisher: Lawrence Erlbaum Associates Pub. Date: 01 November, 1996 List Price: $25.00 Amazon.com Price: $25.00 |
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