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1. |  | Title: Strategic Marketing Management: A Means-End Approach by Mark E. Parry ISBN: 0071372229 Publisher: McGraw-Hill Trade Pub. Date: 26 December, 2001 List Price: $29.95 Amazon.com Price: $20.97 |
| 2. |  | Title: Accounting for the Market Share-Roi Relationship (Report) by Paul W Farris, Mark E. Parry, Jr., Frederick E. Webster ISBN: 9990365202 Publisher: Marketing Science Institute Pub. Date: December, 1989 List Price: $18.00 Amazon.com Price: $18.00 |
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