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1. |  | Title: Building Brand Identity: A Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw ISBN: 047104220X Publisher: Wiley Pub. Date: 01 June, 1995 List Price: $39.95 Amazon.com Price: $27.17 |
| 2. |  | Title: The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value by Lynn B. Upshaw, Earl L. Taylor, Earl Taylor ISBN: 047135659X Publisher: Wiley Pub. Date: September, 2000 List Price: $29.95 Amazon.com Price: $29.95 |
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