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1. |  | Title: Marketing Management by Geoff Lancaster, Lester Massingham ISBN: 0077097521 Publisher: McGraw-Hill Education Pub. Date: 01 March, 2001 |
| 2. |  | Title: Essentials of Marketing by Geoff Lancaster, Lester Massingham ISBN: 0077094379 Publisher: McGraw-Hill Education - Europe Pub. Date: November, 1998 |
| 3. |  | Title: Strategic Marketing, Planning and Evaluation (Marketing in Action Series) by Lester Massingham, Geoff Lancaster ISBN: 0749417846 Publisher: Kogan Page Pub. Date: December, 1996 List Price: $22.95 Amazon.com Price: $22.95 |
| 4. |  | Title: Marketing Case Studies (Marketing Series: Student) by Lester Massingham, Geoff A. Lancaster ISBN: 0750620110 Publisher: Butterworth-Heinemann Pub. Date: August, 1995 |
| 5. |  | Title: Essentials of Marketing: Text and Cases by Geoffrey Lancaster, Lester Massingham ISBN: 0077077288 Publisher: McGraw-Hill Book Co Ltd Pub. Date: 01 August, 1993 List Price: $25.01 Amazon.com Price: $25.01 |
| 6. |  | Title: Mini Cases in Marketing (The Marketing Series) by Lester Massingham, Geoff Lancaster ISBN: 043491312X Publisher: Butterworth-Heinemann Pub. Date: 01 December, 1990 List Price: $44.95 Amazon.com Price: $44.95 |
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