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1. |  | Title: Grocery Revolution : The New Focus on the Consumer by Barbara E. Kahn, Leigh M. McAlister ISBN: 0673998800 Publisher: Addison-Wesley Pub Co Pub. Date: 22 January, 1997 List Price: $20.75 Amazon.com Price: $20.75 |
| 2. |  | Title: Identifying Competitive Brand Relationships When Consumers Seek Variety (Technical Working Paper, Report No 84-105) by Leigh McAlister, James M. Lattin ISBN: 9992802359 Publisher: Marketing Science Institute Pub. Date: June, 1984 List Price: $12.00 Amazon.com Price: $12.00 |
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