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1. |  | Title: Consumer Behavior by Kenneth E. Runyon, David W. Stewart ISBN: 032101412X Publisher: Pearson Addison Wesley Pub. Date: January, 2004 |
| 2. |  | Title: Consumer behavior and the practice of marketing by Kenneth E. Runyon ISBN: 0675085039 Publisher: C. E. Merrill Pub. Date: 1977 |
| 3. |  | Title: Advertising and the Practice of Marketing by Kenneth E. Runyon ISBN: 0675083117 Publisher: Merrill Pub Co Pub. Date: January, 1979 List Price: $26.95 Amazon.com Price: $26.95 |
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