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1. |  | Title: Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy by Roland Rust, Valarie Zeithaml, Katherine Lemon ISBN: 0684864665 Publisher: Free Press Pub. Date: 27 June, 2000 List Price: $28.00 Amazon.com Price: $19.60 |
| 2. |  | Title: Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere by Frederick Newell, Katherine Newell Lemon ISBN: 007137437X Publisher: McGraw-Hill Trade Pub. Date: 06 July, 2001 List Price: $29.95 Amazon.com Price: $29.95 |
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