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1. |  | Title: The Art and Science of Interpreting Market Research Evidence by David V.L. Smith, Jonathan H. Fletcher ISBN: 0470844248 Publisher: John Wiley & Sons Pub. Date: 23 April, 2004 List Price: $40.00 Amazon.com Price: $40.00 |
| 2. |  | Title: Inside Information : Making Sense of Marketing Data by David V.L. Smith, Jonathan H. Fletcher ISBN: 0471495433 Publisher: John Wiley & Sons Pub. Date: 15 March, 2001 List Price: $29.95 Amazon.com Price: $29.95 |
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