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1. |  | Title: Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts by Raymond P. Fisk, Stephen J. Grove, Joby John ISBN: 0877572895 Publisher: American Marketing Association Pub. Date: 01 November, 2000 List Price: $35.00 Amazon.com Price: $23.80 |
| 2. |  | Title: Fundamentals of Customer-Focused Management : Competing through Service by Joby John ISBN: 156720564X Publisher: Praeger Publishers Pub. Date: 30 December, 2003 List Price: $59.95 Amazon.com Price: $59.95 |
| 3. |  | Title: Interactive Services Marketing by Raymond P. Fisk, Raymond Fisk, Stephen J. Grove, Joby John ISBN: 0618312846 Publisher: Houghton Mifflin Company Pub. Date: 01 July, 2003 List Price: $85.56 Amazon.com Price: $85.56 |
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