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1. |  | Title: Growing Roses in Cold Climates by Jerry Olson, John Whitman, Paulette Rickard ISBN: 0809229412 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 11 November, 1998 List Price: $39.95 Amazon.com Price: $27.97 |
| 2. |  | Title: Consumer Behavior by J. Paul Peter, Jerry C. Olson ISBN: 0072410647 Publisher: McGraw-Hill/Irwin Pub. Date: 03 July, 2001 List Price: $133.50 Amazon.com Price: $133.50 |
| 3. |  | Title: Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy by Thomas J. Reynolds, Jerry C. Olson ISBN: 080581731X Publisher: Lawrence Erlbaum Assoc Pub. Date: June, 2001 List Price: $55.00 Amazon.com Price: $55.00 |
| 4. |  | Title: Understanding Consumer Behavior (The Irwin Series in Marketing) by J. Paul Peter, Jerry C. Olson ISBN: 0256122784 Publisher: Richard d Irwin Pub. Date: January, 1994 List Price: $111.40 Amazon.com Price: $111.40 |
| 5. |  | Title: Consumer Behaviour and Marketing Strategy by J. Paul Peter, Jerry Olson, Klaus Grunert ISBN: 025622529X Publisher: McGraw-Hill Education - Europe Pub. Date: 01 April, 1999 |
| 6. |  | Title: Dallas: Metropolitan Area Profile by Jerry Olson ISBN: 0877552916 Publisher: University of Texas at Austin Pub. Date: June, 1985 List Price: $10.00 Amazon.com Price: $10.00 |
| 7. |  | Title: Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing) by J. Paul Peter, Jerry C. Olson ISBN: 0071111778 Publisher: McGraw Hill Text Pub. Date: April, 2004 |
| 8. |  | Title: Consumer Behavior: Marketing Strategy Perspectives by J. Paul Peter, Jerry C. Olson ISBN: 0256031770 Publisher: Irwin Professional Publishing Pub. Date: January, 1987 |
| 9. |  | Title: Perceived Quality: How Consumers View Stores and Merchandise by Jacob Jacoby, Jerry Olson ISBN: 0669082724 Publisher: Lexington Books Pub. Date: January, 1985 List Price: $40.00 Amazon.com Price: $40.00 |
| 10. |  | Title: Advertising and Consumer Psychology : Volume 3 by Jerry Olson, Keith Sentis ISBN: 0275921549 Publisher: Praeger Publishers Pub. Date: 08 October, 1986 List Price: $55.00 Amazon.com Price: $55.00 |
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