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1. |  | Title: Will & Vision: How Latecomers Grow to Dominate Markets by Gerard J. Tellis, Peter N. Golder, Clayton M. Christensen ISBN: 007137549X Publisher: McGraw-Hill Trade Pub. Date: 06 September, 2001 List Price: $27.95 Amazon.com Price: $19.57 |
| 2. |  | Title: Advertising and Sales Promotion Strategy by Gerard J. Tellis ISBN: 0321014111 Publisher: Addison-Wesley Pub Co Pub. Date: August, 1997 List Price: $130.00 Amazon.com Price: $130.00 |
| 3. |  | Title: Effective Advertising : Understanding When, How, and Why Advertising Works by Gerard J. Tellis ISBN: 0761922520 Publisher: Sage Publications Pub. Date: November, 2003 List Price: $69.95 Amazon.com Price: $69.95 |
| 4. |  | Title: The Price Elasticity of Selective Demand : A Meta Analysis of Sales Response Models (Report No. 88-105) by Gerard J. Tellis ISBN: 9998333571 Publisher: Marketing Science Institute Pub. Date: July, 1988 List Price: $18.00 Amazon.com Price: $18.00 |
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