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1. |  | Title: Electronic Commerce: The Strategic Perspective by Richard Thomas Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan, Richard T. Watson ISBN: 0030265339 Publisher: Harcourt College Publishers Pub. Date: 2000 List Price: $61.95 Amazon.com Price: $61.95 |
| 2. |  | Title: Consumers by Eric J. Arnould, Linda Price, George Zinkhan, Behzad J. Razavi ISBN: 0072537140 Publisher: McGraw-Hill/Irwin Pub. Date: 21 March, 2003 List Price: $133.50 Amazon.com Price: $133.50 |
| 3. |  | Title: Advertising Research: The Internet, Consumer Behavior, and Strategy by George Zinkhan, American Marketing Association ISBN: 0877572887 Publisher: American Marketing Association Pub. Date: 07 August, 2000 List Price: $35.00 Amazon.com Price: $24.50 |
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