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Cover ImageTitle: Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)
by David W. Stewart, David H. Furse, Alden G. Clayton
ISBN: 066911751X
Publisher: Rowman & Littlefield (Non NBN)
Pub. Date: December, 1986
List Price: $28.95
Amazon.com Price: $28.95

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