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1. |  | Title: Techno-Ready Marketing : How and Why Your Customers Adopt Technology by A. Parasuraman, Charles L. Colby ISBN: 0684864940 Publisher: Free Press Pub. Date: 17 April, 2001 List Price: $27.00 Amazon.com Price: $18.36 |
| 2. |  | Title: Techno-Ready Marketing by A. Parasuraman, Charles L. Colby ISBN: B00007CI3W Publisher: Free Press List Price: $14.99 Amazon.com Price: $10.49 |
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