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1. |  | Title: Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear, Bonnie B. Reece ISBN: 1893673057 Publisher: Pinnaflex Educational Resources, Inc Pub. Date: April, 2000 List Price: $79.95 Amazon.com Price: $79.95 |
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