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1. |  | Title: Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur M. Hughes ISBN: 0071351825 Publisher: McGraw-Hill Trade Pub. Date: 16 May, 2000 List Price: $39.95 Amazon.com Price: $27.97 |
| 2. |  | Title: The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database by Arthur M. Hughes ISBN: 1557388938 Publisher: McGraw-Hill Trade Pub. Date: 01 September, 1995 List Price: $54.95 Amazon.com Price: $38.47 |
| 3. |  | Title: The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits by Arthur M. Hughes ISBN: 1557381925 Publisher: Probus Publishing Co. Pub. Date: March, 1991 List Price: $34.95 Amazon.com Price: $34.95 |
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