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1. |  | Title: Essentials of Media Planning by Arnold M. Barban, Steven M. Cristol, Frank J. Kopec ISBN: 0844235237 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1993 List Price: $17.95 Amazon.com Price: $12.57 |
| 2. |  | Title: Advertising Media Sourcebook by Arnold M. Barban, Donald W. Jugenheimer, Peter B. Turk ISBN: 0844231592 Publisher: Natl Textbook Co Trade Pub. Date: February, 1989 List Price: $17.95 Amazon.com Price: $17.95 |
| 3. |  | Title: Advertising media sourcebook and workbook by Arnold M. Barban ISBN: 0882440772 Publisher: Grid, inc. Pub. Date: 1975 |
| 4. |  | Title: Advertising Campaign Strategy by Donald E. Parente, Bruce G. Vanden Bergh, Arnold M. Barban ISBN: 0030128986 Publisher: International Thomson Publishing Pub. Date: November, 1997 List Price: $62.50 Amazon.com Price: $62.50 |
| 5. |  | Title: Advertising: Its Role in Modern Marketing by S. Watson Dunn, Arnold M. Barban, Dean M. Krugman, Leonard N. Reid ISBN: 0030307481 Publisher: International Thomson Publishing Pub. Date: January, 1990 List Price: $39.00 Amazon.com Price: $39.00 |
| 6. |  | Title: Advertising Media: Strategy and Tactics by Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk ISBN: 069711791X Publisher: WCB/McGraw-Hill Pub. Date: June, 1992 List Price: $80.95 Amazon.com Price: $80.95 |
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