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Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)

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Title: Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)
by C. Whan Park, Henry Assael, Seoil Chaiy
ISBN: 9-9977154-5-4
Publisher: Marketing Science Institute
Pub. Date: December, 1984
Format: Paperback
List Price(USD): $18.00

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