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Identifying Competitive Brand Relationships When Consumers Seek Variety (Technical Working Paper, Report No 84-105)

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Title: Identifying Competitive Brand Relationships When Consumers Seek Variety (Technical Working Paper, Report No 84-105)
by Leigh McAlister, James M. Lattin
ISBN: 9-9928023-5-9
Publisher: Marketing Science Institute
Pub. Date: June, 1984
Format: Paperback
List Price(USD): $12.00

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