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Influences on Children's Product Requests and Mothers' Answers: A Multivariate Analysis of Diary Data (Working Paper, Report No 80-106)

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Title: Influences on Children's Product Requests and Mothers' Answers: A Multivariate Analysis of Diary Data (Working Paper, Report No 80-106)
by Caroline Henderson, Robert J. Kopp, Leslie Isler, Scott Ward
ISBN: 9-9928020-6-5
Publisher: Marketing Science Inst
Pub. Date: 01 June, 1980
Format: Paperback
List Price(USD): $9.00

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