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The Role of Distribution in the Diffusion of New Durable Consumer Products (Technical Working Paper, Report No 90-110)

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Title: The Role of Distribution in the Diffusion of New Durable Consumer Products (Technical Working Paper, Report No 90-110)
by Morgan J. Jones, Charlotte H. Mason
ISBN: 9-9928011-1-5
Publisher: Marketing Science Institute
Pub. Date: June, 1990
Format: Paperback
List Price(USD): $16.00

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