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Competitors As Sources of Innovation Marketing Strategies (Working Paper, Report No 86-109)

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Title: Competitors As Sources of Innovation Marketing Strategies (Working Paper, Report No 86-109)
by C. Whan Park, Daniel C. Smith
ISBN: 9-9927998-6-2
Publisher: Marketing Science Institute
Pub. Date: June, 1986
Format: Paperback
List Price(USD): $18.00

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