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Accounting for the Market Share-Roi Relationship (Report)

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Title: Accounting for the Market Share-Roi Relationship (Report)
by Paul W Farris, Mark E. Parry, Jr., Frederick E. Webster
ISBN: 9-9903652-0-2
Publisher: Marketing Science Inst
Pub. Date: 01 December, 1989
Format: Paperback
List Price(USD): $18.00
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