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Title: Fuzzy Sets in Management, Economy & Marketing by Constantin Zopounidis, Panos M. Pardalos, George Baourakis, P.M. Pardalos, International Association for Fuzzy-Set Management and Economy ISBN: 9-8102475-3-2 Publisher: World Scientific Pub Co Pub. Date: 15 January, 2002 Format: Hardcover Volumes: 1 List Price(USD): $58.00

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Average Customer Rating: 1 (1 review)

Rating: 1
Summary: Not a book about fuzzy sets
Comment: The biggest shortcoming of this book is that there is nothing about fuzzy sets in it. Many of the articles have nothing to do with fuzzy anything at all (as fuzzy is commonly understood: membership functions, fuzzy logic, fuzzy set theory, etc). Those that do deal with "fuzzy" do so primarily by grafting triangular fuzzy numbers onto established algorithms, models or formulas.

The section on marketing is particular weak, almost to the point of being offensive, so if you're looking for application of fuzzy set theory to marketing, keep looking.

The utility of this book is much lower than either the highly accessible "Fuzzy Logic for Business, Finance, and Management" (Bojadziev) or the comprehensive and theoretically rigorous "Fuzzy Sets in Decision Analysis, Operations Research, and Statistics" (Slowinski).