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Title: The Copy Book: How 32 of the World's Best Advertising Writers Write Their Copy by Designers and Art Directors Association of the Uk, Designers and Art Directors Association, Lazar Dzamic ISBN: 2-88046-593-1 Publisher: Rotovision Pub. Date: August, 2000 Format: Paperback Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 4.86 (7 reviews)
Rating: 5
Summary: Wow! Great to look at and a fantastic source of ideas
Comment: Wow! There are over 200 ads in this book and I could spend hours just cruising through each of them. But this is more than just a book with top advertising pictured in it. It is also a primer on idea generation, perfect for anyone writing ad copy and feeling blocked.
The writers in this book are some of the industry's best and each has their own stand alone section that discusses their approach to the art and science of copywriting. They are essentially asked "How do you write your copy?", and then turned loose to answer. Amazingly, each seems to come up with a different answer and approach to their craft.
The book also appears under the the title "The Copywriter's Bible," but either edition is equally great. Different cover, same great content.
Rating: 5
Summary: Book gave me paper cuts.
Comment: Brutal! I opened the book and cut my fragile fingers. Now they sting. How can I write copy with gravely injured fingers? I'd pay for tips on that!
Rating: 4
Summary: Copwriter's Beware
Comment: While this is a very good book, you may be interested to know that it's merely a paperback version of the original book originally published in 1995. The trick here is the new paperback version doesn't contain any new material, yet it has a different title. The original book was titled "The Copy Book." If you already own this book, don't buy "The Copywriter's Bible." Same book, different name. I found out the hard way.
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Title: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan ISBN: 0471281395 Publisher: John Wiley & Sons Pub. Date: 04 April, 2003 List Price(USD): $16.95 |
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Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Pub. Date: 12 March, 1985 List Price(USD): $24.00 |
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Title: The Copywriter's Handbook : A Step-By-Step Guide To Writing That Sells. Updated Edition by Robert W. Bly ISBN: 0805011943 Publisher: Henry Holt & Company, Inc. Pub. Date: 15 March, 1990 List Price(USD): $16.00 |
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Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: John Wiley & Sons Pub. Date: 20 February, 1998 List Price(USD): $40.00 |
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Title: How to Get Ideas by Jack Foster, Larry Corby ISBN: 157675006X Publisher: Berrett-Koehler Pub Pub. Date: October, 1996 List Price(USD): $16.95 |
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