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Au pays des licences : DÃ©veloppement de produits dÃ©rivÃ©s sous licence, une opportunitÃ© marketing et commerciale

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Title: Au pays des licences : DÃ©veloppement de produits dÃ©rivÃ©s sous licence, une opportunitÃ© marketing et commerciale
by Nathalie Chouraqui, Sandra Ways
ISBN: 2-10-006679-X
Publisher: Dunod
Pub. Date: 13 March, 2003
Format: Paperback

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