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Title: Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition by Peter Kent, Tara Calishain ISBN: 1-930082-00-2 Publisher: Top Floor Pub Pub. Date: 15 January, 2001 Format: Paperback Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 3.73 (15 reviews)
Rating: 5
Summary: Extremely Readable and Practical
Comment: I'm dismayed by the negative review posted earlier. It's obviously not true!
Anyone who has read the book can testify to the great knowledge and expertise covered in the book. I have read almost every book on marketing, and this is the best so far. For example, it is the first one to cover Truste (which is becoming a very popular registration for many Web portals). Its section on affiliate program is particularly refreshing. It also warns against the use of cybermalls by offering several compelling reasons. Now, you don't even hear about cybermalls anymore.
The coauthor, Peter Kent, has also co-written the Story on CDNow. It's an insider look that has earned rave reviews.
Don't let the negative review affects your learning experience. Amazon.com gives you 30 days to review the book. You have nothing to lose.
Rating: 5
Summary: A superb resource for promoting your entity online.
Comment: It's about time! Peter Kent and Tara Calishain have managed to avoid the tremendous hype surrounding internet promotion, by providing a well-organized volume of solid information. They cover not only search engines and adverting, but lesser-known areas, such as awards, newsletters, discussion groups, press releases, and e-mail, among others. This book provides not only information, but a basis for developing your electronic marketing strategy. Buying this book is a must for anyone with a web site because it will pay for itself very quickly. Highly recommended!
Rating: 5
Summary: Even an Mouse Can Now Master Internet Promotion
Comment: A few weeks ago, I ordered a book from Poor Richard's Web site. I was familiar with Peter Kent's email marketing newsletter. I had perused his website extensively. I was aware that he was one hell of an internet marketer, but I was not fully prepared for the extent of his marketing know- how until I read "Poor Richard's Internet Marketing and Promotions".
The second book in the widely praised "Poor Richard's" series that began with "Poor Richard's Web Site" published by Top Floor Publishing. Kent has earned rave reviews from Amazon.com to Fortune.com to USA Today to Windows magazine for his outstanding knowledge of internet marketing and design.
This book is invaluable to any and every internet marketer. It covers everything from using low-cost press releases to reach hundreds of journalists to giving away products at other peoples' Web sites to preparing your Web site for successful search-engine registration to using associate programs to multiply your sales presence on the Internet to using awards to bring people to your site to buying advertising without breaking the bank to using newsletters your own and other people's to promote your website.
Every page in this book is a goldmine, with internet links and fantastic advice on how to not waste your valuable time online, earn a decent income with online sales tools, and how to do it all on a budget!
To top it off, some of the advice is also available for off- line use as well as he uses simple and effective marketing promotion techniques.
This book is my new personal internet marketing bible, and I'd strongly suggest you make it yours as well!
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Title: Poor Richard's Web Site (2nd Edition) by Peter Kent ISBN: 0966103203 Publisher: Top Floor Pub Pub. Date: April, 2000 List Price(USD): $29.95 |
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Title: Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition by Jim Sterne ISBN: 0471382582 Publisher: John Wiley & Sons Pub. Date: 08 May, 2000 List Price(USD): $29.99 |
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Title: Poor Richard's E-mail Publishing by Chris Pirillo ISBN: 0966103254 Publisher: Top Floor Pub Pub. Date: 01 September, 1999 List Price(USD): $29.95 |
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Title: Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors Into Buyers by Marcia Yudkin ISBN: 1930082169 Publisher: Top Floor Pub Pub. Date: 15 October, 2001 List Price(USD): $29.95 |
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Title: HTML & XHTML: The Definitive Guide, Fifth Edition by Chuck Musciano, Bill Kennedy ISBN: 059600382X Publisher: O'Reilly & Associates Pub. Date: August, 2002 List Price(USD): $39.95 |
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