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Title: Eat Mor Chikin: Inspire More People by S. Truett Cathy ISBN: 1-929619-08-1 Publisher: Looking Glass Books Pub. Date: June, 2002 Format: Hardcover Volumes: 1 List Price(USD): $20.00 |
Average Customer Rating: 3.29 (7 reviews)
Rating: 4
Summary: A Man To Admire
Comment: Ever wondered about Chik-fil-A? What is the secret of its success? Why is it closed on Sunday? Why is it not publicly held? (No, you can't buy stock in it). Where did they get those cows who can't spell? And who is the man behind the concept? In this deceptively short book, S. Truett Cathy talks about his life story and the story of this business.
It is a fascinating American story, a story of struggling up from hard times, building a business with impressive perseverance and personal commitment, and most important, a story of principles. For this is a company that eschews contemporary business fads and slogans, treats its people like valued assets, prizes and practices loyalty, and believes that Christianity should be lived, not just preached.
Interspersed with author Cathy's memoirs are brief vignettes from several Chik-fil-A operators (what they call franchisees), and from others who have blossomed under Cathy's encouraging ministrations. He does a lot more than sell chicken sandwiches. He has made a life work of encouraging others. He also sponsors a network of foster homes, and is (appropriately) proud of the many, hundreds, of children who call him their grandfather.
Although it is a short book, it is intense, and it is challenging, because it makes you ask yourself questions. It is not the light reading it appears to be. It forces you to look at your own values, loyalty, and commitment. It is well worth reading. If you would like the chance to meet a really great man of our times, even if it's only in his book, then I strongly recommend Eat Mor Chikin! Reviewed by Louis N. Gruber
Rating: 4
Summary: Redefining success...
Comment: S. Truett Cathy's story is an inspiring one in many ways. Born into a family that was poor and facing difficult times, he nonetheless had the willpower and grace to make it through to become a fine example of the American success story, with a thriving business across the country. Cathy has made an effort in his business enterprises to continue to inspire people, holding fast to his basic principles.
This is not a business book - many readers may be disappointed, but it is not a 'how-to' book with strategies for successful chain-restaurant management, building or marketing. Instead, this is an inspirational book and autobiographical reflection on the part of Cathy; his business holds true to Cathy's understanding of what Christian principles should be, and this is rather rare in society, but this is a book about those principles, rather than the business.
Cathy had many set-backs and many unexpected opportunities arise in his life. One thing Cathy seems consistent about is that he always looked for the will of God in these events. Faith is the foundation of Cathy's business plan. The book contains many short stories and personal anecdotes from Cathy's life, some of which may seem unbelievably fortuitous. Cathy spends a great deal of time laying out the charitable works he and his company engage in, too, partly for a bit of marketing I'm sure, but also as a subtle model and reminder to other corporate executives and businesses that they have a responsibility to the greater community.
One might be tempted to wonder, does God really get involved in corporate success this way? Is the answer for a business to close on Sundays? (We shall leave aside the question about whether the Sabbath is really supposed to be Saturday, rather than Sunday.) Was God the inspiration behind the successful marketing campaign, whose slogan makes up the title - Eat Mor Chikin? This would be to miss the point of Cathy's stories, which, if there is a single point, would be to give thanks to God for his own success (something rarely done in business today, even by otherwise religious people) and to show through personal example some of the things one can do from this position of success.
A few questions that might have been addressed might include how a struggling business (vs. a successful one) can afford to incorporate these ideas, and how general principles can be integrated seamlessly into the mix without it becoming a problem. Overall this is an interesting book, a bit on the lighter side, and one to be read for enjoyment rather than business education.
Rating: 5
Summary: Cathy shares successful recipe for both business and life
Comment: I purchased this book expecting (and perhaps hoping) for a narrative of the Chick-Fil-A corporate marketing and operations strategy. I was surprised to find an auto-biography instead.
This book was not at all what I anticipated, but I am so very glad that I stumbled across it. "Eat More Chikin" does indeed contain Mr. Cathy's secret to success, but if you're convinced that effective business strategy has to be complex, you just might miss it. This writing reveals the very philosophy that has made S. Truett Cathy a winner in business and every other facet of life. And yes, I was in fact inspired!
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Title: It's Easier to Succeed Than to Fail by S. Truett Cathy ISBN: 0840790309 Publisher: Thomas Nelson Pub. Date: April, 1989 List Price(USD): $14.99 |
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Title: Generosity Factor (TM), The by Kenneth H. Blanchard, S. Truett Cathy, Ken Blanchard ISBN: 0310246601 Publisher: Zondervan Pub. Date: 01 August, 2002 List Price(USD): $19.99 |
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Title: Even Eagles Need a Push : Learning to Soar in a Changing World by David McNally ISBN: 0440506115 Publisher: DTP Pub. Date: 02 July, 1994 List Price(USD): $14.95 |
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Title: Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time by Howard Schultz ISBN: 0786883561 Publisher: Hyperion Press Pub. Date: 13 January, 1999 List Price(USD): $15.95 |
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Title: Taco Titan: The Glen Bell Story by Debra Lee Baldwin ISBN: 1565302990 Publisher: Summit Pub Group Pub. Date: 01 February, 1999 List Price(USD): $22.99 |
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