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Future Focus: How 21 Companies are Capturing 21st Century Success

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Title: Future Focus: How 21 Companies are Capturing 21st Century Success
by Theodore B. Kinni, Al Ries
ISBN: 1900961652
Publisher: Capstone Pub
Pub. Date: 22 February, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $24.95

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Average Customer Rating: 4

Customer Reviews

Rating: 3
Summary: What is the point?
Comment: Ries did not write this book! What's the point of leaving a review for a book you did not read?

Rating: 5
Summary: Don't let your competitors get a hold of this book
Comment: Ries does it again. His no-nonsens approach to marketing rises above the rest in "Future Focus." Ries gets back to the basics of marketing showing how through simple ideas, you can dominate your market. He shows what companies have done to become world class leaders and points out what they usually do that makes them loose their position. This book is a must read for every business owner and executive on the decision making level. Just keep it out of your competitors hands.

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