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Title: Future Consumer.com by Frank Feather ISBN: 1-894622-18-9 Publisher: Warwick Publications Pub. Date: 01 March, 2002 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4.67 (9 reviews)
Rating: 5
Summary: GREAT VALUE: Updated 2nd Edition is EVEN BETTER than the 1st
Comment: .
This book is a winner and well worth your time and money. I found the 1st edition of "Future Consumer.Com" extremely useful in my work as a strategic planning and marketing consultant, referring to it often. And so did my clients.
But I just read the new, updated, 2nd Edition (in softcover), and it is even better! I fully agree that the first book was worth *5 Stars* but this is worth more and is bound to be successful. I remember the 1st edition was on Amazon's business best-seller lists for several weeks when it first came out. This one should do even better.
Not only has the material been updated to account for the dot-com shakeout (with the author explains in compelling detail) but new case study material has been added. As well, Feather has updated all his forecasts for e-commerce sales, by category, and basically is sticking with his original forecasts to 2010. And, based on the ongoing trend in e-commerce, I think he will be proven correct.
The 2nd edition also has some brand new material in the form of an Introduction that was not in the 1st edition. This 20-odd page chapter alone is worth the modest price of the book. It is an articulate, well-argued, but blistering critique of Harvard strategy guru Michael Porter who, in 2001, wrote a strategy paper in Harvard Business Review that basically claimed that the Internet changes nothing as far as strategy goes. When I read Porter's piece, I felt he was being very defensive of his own strategy model and failed to support his arguments, dismissing succesful online business models such as AOL and Amazon as exceptions to the rule. Feather brilliantly takes Porter's feeble argument apart, and shows why and how the Internet changes the rules of competition and, hence, business models and marketing strategy -- both in the online and offline world. I repeat, this chapter alone is worth the price of the ticket.
One final point worth noting is that the new 2nd edition retains the excellent layout and design of the 1st edition. So it is relatively easy to compare the two texts to see what's new and different. As well, the few typos that one reviewer found annoying in the earlier edition have all been fixed.
In short, this is a crisp, clean, up-to-date and easy-to-read book that everybody in business strategy and marketing should be reading. Feather's out-of-the box thinking not only stretches your mind but suggests concrete ways to achieve greater marketplace success. Whether you're selling products and services on Main Street or over the Web, this book points the way.
I would give it "7 Stars out of 5" but I am restricted to 5. Do yourself a favor and put this book, not on your bookshelf, but on your desktop. And get your colleagues to buy one too. Your business will only benefit.
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Rating: 5
Summary: Great E-Biz reference book!
Comment: I have my own internet business and I use this book to promote the future of the internet and business. It is a great window into the future! Great E-Biz book!
Rating: 4
Summary: THE FUTURE IS HERE
Comment: FRANK FEATHER HAS BEEN A VISIONARY FOR MANY YEARS. THIS BOOK PROVES HE HASN'T LOST HIS TALENT! HE EXPLAINS WHAT HAS BECOME OF OUR NATIONS CONSUMERS AND WHAT IS YET TO COME - VERY EXCITING PREDICTIONS - I LOOK FORWARD TO EXPERIENCING THE FUTURE CONSUMER.COM PHENOMENON -
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Title: The Future Quixtar Consumer by Frank Feather ISBN: 0968976344 Publisher: Inspire Media Inc. Pub. Date: 01 June, 2002 List Price(USD): $16.50 |
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Title: Pro-sumer Power! by Bill Quain, Bill, Dr Quain ISBN: 1891279041 Publisher: International Network Training Institute, Inc. Pub. Date: April, 2000 List Price(USD): $10.95 |
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Title: The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing by Coy Barefoot ISBN: 0761523383 Publisher: Prima Lifestyles Pub. Date: October, 1999 List Price(USD): $15.95 |
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Title: If They Say No, Just Say NEXT!: 24 Secrets for Going Through the Noes to Get to the Yeses by John Fuhrman ISBN: 0938716360 Publisher: Possibility Press Pub. Date: 01 January, 1999 List Price(USD): $12.95 |
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Title: Quixtar click-by-click, 2nd Edition by Denise Reynolds, Doug Reynolds, Douglas Reynolds ISBN: 0967934710 Publisher: click-by-click, inc. Pub. Date: May, 2001 List Price(USD): $19.95 |
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