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Title: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together by Fred Wiersema ISBN: 1-888232-42-0 Publisher: Knowledge Exchange Pub. Date: January, 1998 Format: Paperback Volumes: 1 List Price(USD): $14.95

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Average Customer Rating: 3.33 (3 reviews)

Rating: 4
Summary: An Excellent Book to become or hone a customer-centric model
Comment: This book is an excellent way to both begin building as well as to hone a customer-centric business model. Admittedly, it is not an academic tome, but few practioners are looking for such. This both explains and inspires in a way that virtually all levels of employees will be able to relate. Yes, it's an important listen for the boss, the foreman and the hourly craft employee. Most everyone commutes to and from work - let your managers and employees alike get the "facts of life" from other who have tried and won (and a few that have not). It's a great read/listen!

Rating: 1
Summary: Where's the beef?
Comment: A mediocre book on a great topic. Rather than providing any specific insights (original concepts, tools, and techniques) on how to achieve customer intimacy, the book is hardly more than a 200-page repository of truisms. Nothing is elaborated upon; everything is surface and words. One is left with the impression that the author is more interested in promoting his consultancy practice than in conveying anything deep or useful. For a more thorough treatment of the same subject, readers may want to turn to "Customer Connections" by Wayland and Cole.

Rating: 5
Summary: Anyone who understands business knows where it all starts!
Comment: This book places an explanation point on the need for businesses to clearly focus objectives and critical needs around the customer. It goes without saying that no customers = no business. This is a quick, one week read by nature of the flow of information as well as poignant examples. Senior staffers to factory staffers should read and take note. Our businesses fail when we are not intimately acquainted with our customers.

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