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Title: Opening Doors : Selling to Multicultural Real Estate Customers by Michael D. Lee ISBN: 1-886939-32-2 Publisher: Midpoint Trade Books Inc Pub. Date: 01 October, 1999 Format: Hardcover List Price(USD): $34.95 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: What 's a synonym for "incredible"?
Comment: I'm an emotional intelligence coach with an international clientele, not a realtor, but this book helped me tremendously. I would recommend it to anyone with a multicultural clientele or consumer-base. Concisely, and with great empathy, Mr. Lee describes cultures in a way that saves you reading tons of others books to get the same information. It saved me a lot of grief as I coached my first Pakistani client to know the difference between Pakistani and Indian, and explained to me why clients from certain cultures never seem to quit negotiating. Since emotional intelligence involves social skills, relating and empathy, it's crucial that I have a working-knowledge of how other cultures differ. One culture's "love of negotiating" is another culture's "pushy." One culture's "affiliative" is another culture's "not-sticking-to-business." And now I know not to cross my legs with a Middle-Eastern client. It's broadly applicable. If you have an international clientele, or do business on the Internet, you can't afford not to read this book. Really outstanding.
Rating: 5
Summary: Opening Doors : Selling to Multicultural Real Estate Custome
Comment: This is an incredible book to read, well worth your time and money.
The author goes into detail of what makes the various ethnic groups unique and how you can apply this knowledge to being able to deal with your clients and customers most effectively.
I would highly recommend this to anyone that would like to be more knowledgable about other cultures and their ways of life.
Rating: 5
Summary: Unique and valuable information
Comment: This is a well-researched and insightful book for anyone in real estate, related fields or home sellers who find themselves doing business with buyers from outside the American culture. This book helps you understand people from other cultures and their beliefs as they relate to real estate. The author not only explains what multicultural people do differently but also the reasons behind their unique practices and superstitions.
I found the sections on beliefs and negotiation to be particularly valuable. I always wondered why some groups continued to negotiate after a purchase contract had been signed or which were lucky addresses -- now I know.
Also, the background information on people from Asia, Mexico, Latin America, the Middle East, and Europe was extremely enlightening. Get this book if you have any contact with people from other cultures - it will save you not only time but frustration as well. It could also be useful reading for people in industries outside real estate which do business with other cultures.
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Title: Selling to Multicultural Home Buyers by Michael D. Lee, Marilyn McVay, Jan Mitchell ISBN: 0967847109 Publisher: New Home Specialist Inc Pub. Date: 05 January, 2000 List Price(USD): $34.95 |
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Title: How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months by Darryl Davis ISBN: 0071385207 Publisher: McGraw-Hill Pub. Date: 10 October, 2002 List Price(USD): $24.95 |
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Title: The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, Jay Papasan, Gary Keller, Dave Jenks, Jay Papasan ISBN: 0071444041 Publisher: McGraw-Hill Pub. Date: 11 February, 2004 List Price(USD): $19.95 |
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Title: How to List and Sell Real Estate: Executing New Basics for Higher Profits by Danielle Kennedy, Warren Jamison ISBN: 0324187769 Publisher: South-Western Educational Publishing Pub. Date: 30 September, 2002 List Price(USD): $29.95 |
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Title: Real Estate Agent's Business Planning Guide by Carla Cross ISBN: 0793109558 Publisher: Real Estate Educators Assn Pub. Date: 01 August, 1994 List Price(USD): $25.95 |
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