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Title: Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! by Robert W. Bradford, Robert W. Bradford, J. Peter Duncan, Peter Duncan, Brian Tarcy ISBN: 1-886284-46-6 Publisher: Chandler House Press Pub. Date: September, 1999 Format: Paperback Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4.55 (11 reviews)
Rating: 5
Summary: A realistic plan for developing and implementing strategy
Comment: If you are looking for startling new insights on strategic planning, or gimmicky, buzzword-laden books aiming to be best-sellers, this one is not for you. This is ideal as a first book on strategic planning since it provides a realistic, carefully set out action plan for developing a competitive strategy and implementing it to produce results. Even if you have read dozens of books on strategy, the no-nonsense, concise guidance of this book makes it valuable. The book is the result of extensive work by the authors with small and medium-sized businesses. It not only presents the strategy process in admirably clear terms, it provides templates and guidance throughout the process. Simplified Strategic Planning will not make you gasp at new insights, stun you with incredible depth, or woo you with seductive writing. It will make it much easier for you to form and implement a definite strategic plan for your business.
Rating: 5
Summary: An excellent guide to strategic planning
Comment: Finally, a book on strategic planning that makes sense! Bradford's process for helping organizations think about, plan for and implement strategic planning is straightforward and completely accessible. Whatever size your oganization, and whatever your background in strategy, this one is a must-read. Bradford offers an action-oriented approach that allows you to customize the process to meet your needs. In these days of leaner budgets, take advantage of this gem--it's almost like having Bradford in your company as you work through the process. His focus is on results, and his success with all kinds of organizations is very impressive.
Rating: 2
Summary: Should be titled "Simple-Minded Strategic Planning"
Comment: This book seems more like recommended reading for a community-college based course than those seriously interested in concise information on strategic planning. This guide is definitely written by seminar teachers, full of simple one-liners and cheesy analogies that don't really add that much to your understanding of strategy. Possibly a good starter guide, but not recommended if you have already read anything on strategy.
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