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Soundbites: A Business Guide to Working With the Media

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Title: Soundbites: A Business Guide to Working With the Media
by Kathy Kerchner
ISBN: 1-886028-30-3
Publisher: Savage Press
Pub. Date: May, 2001
Format: Paperback
Volumes: 1
List Price(USD): $19.95
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Average Customer Rating: 5 (4 reviews)

Customer Reviews

Rating: 5
Summary: A great job of giving the inside scoop
Comment: I don't know the author, so this is a real review. She's done a wonderful job helping me to understand and work with the media. This book is easy to read, well written and offers sound advice. I've already gotten my money's worth and I'm only half-way through it. If you're looking for a book on dealing with the media - this is the one to get!

Rating: 5
Summary: She's Been There. . . Learn From the Expert!
Comment: What to say, when and how to say it and WHY you need to learn to speak in sound bites! That's it in a nutshell. This book was my bible when I appeared on ABC TV's "The View" with Barbara Walters. I highly recommend it.

Rating: 5
Summary: This book helped me deal with reporters who ask stupid quest
Comment: I'm a legal professional who has to answer reporter's questions about sensitive domestic abuse issues. Kathy's book gave me savvy advice and confidence in answering. I especially liked the parts about understanding reporter's pressures. This information made me more understanding.

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