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Title: Developing Successful Sport Marketing Plans by David K. Stotlar ISBN: 1-885693-24-9 Publisher: Fitness Information Technology Pub. Date: 01 October, 2000 Format: Paperback Volumes: 1 List Price(USD): $24.00 |
Average Customer Rating: 2 (1 review)
Rating: 2
Summary: Too basic
Comment: The title seemed very promising but unfortunately I was not impressed. It just barely touches the areas of work that need to be done in a marketing plan with a sports perspective. Anyone who wants to work on a marketing plan for their sports organisation will find it vague at the very best.
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Title: Developing Successful Sport Sponsorship Plans (Sport Management Library) by David Kent Stotlar ISBN: 1885693257 Publisher: Fitness Information Technology Pub. Date: 01 October, 2000 List Price(USD): $24.00 |
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Title: The Ultimate Guide to Sports Marketing by Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti ISBN: 0071361243 Publisher: McGraw-Hill Trade Pub. Date: 21 March, 2001 List Price(USD): $24.95 |
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Title: The Sponsorship Seeker's Toolkit, Second Edition by Anne-Marie Grey, Kim Skildum-Reid ISBN: 0074712217 Publisher: McGraw-Hill Pub. Date: 30 November, 2002 List Price(USD): $27.95 |
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Title: Sport Marketing by Bernard James Mullin, Stephen Hardy, William Anthony Sutton ISBN: 0880118776 Publisher: Human Kinetics Pub Pub. Date: December, 1999 List Price(USD): $59.00 |
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Title: The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition by Melvin Helitzer, Mel Helitzer ISBN: 0963038729 Publisher: Univ Sports Pr Pub. Date: 01 November, 1999 List Price(USD): $29.95 |
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