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Title: Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over the Internet by Susan Sweeney ISBN: 1885068476 Publisher: Maximum Pr Pub. Date: July, 2000 Format: Paperback Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 5
Rating: 5
Summary: One for the Bookshelf
Comment: Marketing on the Internet can lead you down a series of complicated and confusing paths. But, if you're in charge of marketing a destination or lodging, gain the upper hand by reading Susan Sweeney's "Internet Marketing for Your Tourism Business."
As soon as you begin thumbing through this 562-page resource, you¹ll want to begin highlighting important passages. Whatever you do, resist that temptation. Why? Because if you start highlighting the important stuff, the entire book will be yellow before you know it!
Sweeney discusses basic marketing principles, web site design, the importance of search engine placement, targeting tourism newsgroups and mailing lists, building web site traffic, using e-mail effectively, developing link strategies with complementary businesses, advertising on line, accepting online reservations, maximizing media relations, and determining if webcasting is right for your site.
I love the fact that Sweeney uses real world examples from the travel industry to illustrate her points throughout the book. You¹ll learn how the Expedias of this world made it to the top.
"Internet Marketing for Your Tourism Business" is packed with tips that any tourism professional can use to enhance his or her company's presence on the web. Even if you don't have time to read the book thoroughly, it's worth the cover price for the massive Appendix. It¹s got a great section defining web terms, as well as a comprehensive list of Internet marketing resources.
Rating: 5
Summary: The Best Book On Tourism Internet Marketing
Comment: This book is incredible. I am a bed and breakfast operator and I wanted to have a serious online presence, but didn't know how. I searched was looking for an Internet marketing book and was astonished when I found this book which was written specifically for my industry. This book is fantastic and was just the tool that I needed to begin implementing my online marketing strategy. I would recommend this book to all Tourism operators who have an online presence, or are considering going online.
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Title: Home-Based Travel Agent, 4th Edition by Kelly Monaghan ISBN: 1887140352 Publisher: Intrepid Traveler Pub. Date: 01 April, 2001 List Price(USD): $29.95 |
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Title: How to Start a Home Based Travel Agency by Tom Ogg, Joanie Ogg, Tom ISBN: 1888290056 Publisher: Tom Ogg & Associates Pub. Date: 01 July, 2001 List Price(USD): $29.95 |
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Title: Successful Tourism Marketing by Susan Briggs ISBN: 0749434694 Publisher: Kogan Page Ltd. Pub. Date: 01 February, 2001 List Price(USD): $29.95 |
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Title: Marketing for Hospitality and Tourism (2nd Edition) by Philip Kotler, John Bowen, James C. Makens ISBN: 0130807958 Publisher: Prentice Hall Pub. Date: 27 July, 1998 List Price(USD): $97.00 |
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Title: Start and Run a Profitable Tour Guiding Business: Part-Time, Full-Time, at Home, or Abroad: Your Step-By-Step Business Plan by Barbara Braidwood, Richard Cropp, Susan M. Boyce ISBN: 1551802848 Publisher: Self Counsel Press Pub. Date: November, 2000 List Price(USD): $24.95 |
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