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Title: Telesales Tips From The Trenches: Secrets of a Street-Smart Salesman by Joe Catal ISBN: 1-881081-15-X Publisher: Business by Phone Pub. Date: 07 January, 2002 Format: Paperback List Price(USD): $19.95 |
Average Customer Rating: 4.9 (86 reviews)
Rating: 5
Summary: Make Sales TODAY!
Comment: An agressive book on what it takes to make it in phone sales.
I sell advertising for a radio station, and the industry is very competitive. With Joe's methods and the HUNDREDS of phone sales tips and strategies I've learned, I'm writing business on a daily basis. I tossed the "company" script, and started prospecting more agressivly with a shorter script. I'm literally outselling the other 3 reps combined. This is a great book and the author really understands the short cycle sale. Without a doubt, I'll be attending his 1/2 day seminar when it comes around. This is a no nonsense way to sell by phone for maximum profits. If you're selling any type of advertising business to business, you'll want this book. Thank you Joe, you doubled my sales with 30 days.
Rating: 5
Summary: Excellent Book, Excellent Seminar
Comment: Since the book came out, the author has updated his prospecting method. He now uses a 6 step process to prospect for maximum results. I was lucky too attend one of Catal's seminars in South Florida. I can honestly say, if you sell a product by phone business to business you can close in 1-3 calls, the seminar's a must. The book was great, but the seminar ties it all together. I literally consider the author to be the Guru of the 1-3 call close. No one even comes close. His system is light years above the rest. It's really a system by the people for the people. The author simpy uses the best techiques he's developed, or other peoples ideas. I suggest you hire this guy for your next company spokes person. When you're finished with his seminar, you'll have your own personal training manual. This guy's for real. A bit brutal, but honest and funny. If you're a franchise, I'd pay him 200K a year to go from office to office to train your people. Someone needs to get this guy off the street and working for their organization. A forutne 500 co. would make a killing off him. The author's a little secret gem that hasn't been discovered yet. Buy the book, it will be well worth it.
Rating: 5
Summary: Tested salesmanship methods
Comment: A few things struck me about this book.
1. It teaches you when to say "No" to suspects. I learned from it to be more discerning with whom I am talking. This book tells you how to determine, in minimum of time, if you are talking to someone who can buy from you (even if the other party won't admit that he's not interested or that he doesn't have the authority to buy). Like they say on Wall Street: "fill or kill".
2. It gives you tips to help you establish your authority early in the call. How to deal with various brushoffs (more or less graciously).... When it's better to be direct, or even blunt... It's not just one style of selling, but rather a mix of hard- and soft-sell techniques that can be adapted to the situation.
3. It gives you specific expressions to use. Short sentences that sound natural and go past the initial indifference and suspicion of people... I'm studying it to learn how to keep the flow of conversation so that it doesn't seem contrived, and how to go from one idea to another in a natural way so that I don't sound like a telemarketer.
4. There's indeed no filler. Just lots of ideas about prospecting, presentation and closing. Some may not apply to your work, but you can extract the priciples. I've read this book two times and I open it almost every day. You must read it - now!
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